we advertise in random bike magazines, like Bike, Ride, Perf Bikes, MCN. Main advertising is google.
All UK wide.
However, a lot of members promote the site locally through their clubs, pubs, rallies etc.... so sometimes we get a large group of members in one area.
With 17,000 members, I don't think you're going to be alone in your area though.
Welcome to the site though,